Six new stores for Swedish pet company Dogman
Swedish pet company Dogman signs agreements for a total of 4,700sqm and six new dogman.com stores in Scandinavia and continues its investment with own stores.
The size of the stores varies between 650 sqm to just over 1000 sqm. For the industry, large retail space, but something that fits the concept that the Dogman.com stores work according to nicely.
When we opened our first dogman.com store, we tested our ideas with meeting the dog owner in a slightly newer way by having a collection area in the store where dog owners can meet. Two years later we can state the success of the concept and now was a great time to expand our store experience to several cities in Scandinavia, says Pierre Olofsson, CEO of Dogman.
Despite the retail trade having major challenges with customer transfers from physical to digital trade, Dogman is going against the flow and will now expand from 7 to 13 stores.
Dogman is a strong brand in Scandinavia and we can state since the first establishment that our offer has been well received and therefore now scale up the same store solution in several cities. Our wholesale movement within Dogman has a huge assortment of approximately 7,500 items, including the horse and equestrian brand Jacson. Through our own stores we can expose our wide range at one place and that has proven to be a factor of success, says Pierre.
How is the Dogman store different from other stores in the industry?
Square meters, range and activity areas. In our stores you will find Dogman’s entire range and through large store areas we work brand-driven with a wide range in feed. With the activity area in the store, we invite the customers to a greater experience than just shopping. Nothing is unique in itself, but our combination of the different parts is unique and we are as simply as we state – Best choice for the best friends, Pierre concludes.
Dogman’s facts and figures:
– Turnover: SEK 375 million (2019)
– B2B Customers: 4,000 in the Nordic countries, Estonia, Lithuania, Poland and Greece.
– Founded: 1965 in Lund in a basement of 40 sqm today head office of 12,000 sqm and warehouse is located south of Sweden in town Åstorp.
– Number of employees: 145
– Current cities with own stores: Malmö, Halmstad, Kungsbacka, Skövde, Linköping and Trondheim.