Strategic Relocation: 3rd Pet Sourcing Fair China (PSC) moves to Shanghai for 2027

Far more than a simple venue change, this relocation represents a strategic brand evolution for the event.

Operating under the theme ‘Stronger Gravity Field’, PSC aims to pool stronger global resources, forge deeper industry connections, and build a more prosperous future alongside global pet industry partners.

Why Shanghai?

As a global hub for trade and high-end exhibitions, Shanghai offers unrivaled advantages in industry clustering and international connectivity for pet industry executives.

• Closer to international markets: Home to multinational headquarters, foreign trade services, and a dense concentration of international buyers, Shanghai acts as a crucial entry point for global brands into China and a launchpad for Chinese pet enterprises expanding internationally.
• Strong industrial synergy: Backed by the integrated Yangtze River Delta economy, the location enables highly efficient collaboration across manufacturing, R&D, and consumption hubs, supporting precise upstream-downstream matching.
• World-class infrastructure: In 2025, Shanghai ranked first among major global exhibition cities with nearly 20 million square meters of total exhibition space. The SNIEC itself is a world-class venue that will support PSC’s long-term vision with high-standard, large-scale exhibition space.

Building on 2025 growth

The upcoming 2027 event builds upon the highly successful 2nd PSC, which concluded in Guangzhou in November 2025. That event reinforced PSC’s position as a premier global B2B supply chain platform, delivering strong growth metrics:

• Expanded scale: A total exhibition area of 40,000 sqm.
• Supplier growth: 419 exhibitors spanning 23 countries and regions, marking a 23.9% year-on-year increase.
• Global attendance: Over 11,000 professional visitors, which included 1,443 international buyers from 79 countries (a 33% year-on-year growth).
• Actionable insights: 11 high-level international conferences were held alongside the exhibition. These sessions featured 80+ industry experts from 17 countries discussing global pet trends, pet food innovation, retail, breeding and grooming, and cross-border e-commerce.

What to expect in 2027

PSC will continue to advance its “Trade Show Plus” philosophy, moving beyond simple transactions to create a premium platform for cooperation, display, and exchange.

Attendees in 2027 can expect upgraded experiences across the board:

• Optimized exhibition zoning: Designed for easier sourcing and improved product visibility.
• Enhanced matchmaking: Tailored services connecting exhibitors directly with qualified buyers.
• Thought leadership: An expanded conference program featuring an increased presence of global thought leaders.
• Global reach: A greater focus on emerging markets to assist global suppliers in expanding their international footprint.

Event details at a glance

• Dates: 23-25 February 2027
• Location: Shanghai New International Expo Centre (SNIEC)

Be part of the premier B2B platform where the global pet industry sources and grows. Booth booking and partnership inquiries are now open at www.pscfair.com.