Supertails raises $10 million in Series A funding round 

The company believes that this funding, participated by different investors and angels, gives them the strength to “empower first-time pet parents with the right resources and information” in a local market. According to some predictions, it is expected to reach $5 billion by 2030.

“With this round of funding, we want to invest in making a one-stop platform for pet parents that caters to all their needs. We are thrilled to have the support of Fireside Ventures, Saama Capital, and DSG Consumer Partners in this journey and aim to leverage their expertise to become the most preferred and loved pet-care platform in India,” said co-founders Varun Sadana, Aman Tekriwal, and Vineet Khanna.

Being pet parents themselves, the co-founders understand the hassles of other pet parents. They wish to make their life easier, from providing pet nutrition to round-the-clock pet care and consultation.

“We aim to build a platform that integrates products, services, and communities,” they said.

Doubling revenue by 2023

The Bangalore-based startup was founded in 2021 to create a holistic pet care platform. It claims to have the largest assortment of pet supplies, more than 10,000 references, and 200 partner brands through its one-stop-shop supertails.com.

Supertails is also building its direct-to-consumer (DTC) brand called Henlo. It plans to use the funding to double down on building innovative tech, which includes unveiling its own app.   

The company has clocked an annual revenue of ₹50 Crores ($6.1M) in the last 18 months and aims to double this amount by March 2023.