Swedencare acquires UK-based soft chew producer

The goal of the acquisition is to accelerate Swedencare’s plans to launch soft chews in the UK and European animal health markets.

“This acquisition will help us add new products to our existing brands and also enable us to facilitate a European launch for some of our important US-based private label and contract manufacturing customers,” said CEO Håkan Lagerberg.

“Together with our own competencies from Vetio and Garmon, we are creating an important player for the European soft chew market. CVP will be renamed VetioUK as the first entity in Europe for Vetio, which now means that we have our own manufacturing on both continents.”

Custom Vet Products’ founder David Ryder will continue to lead the team after the acquisition.

“I firmly believe that the opportunity of being a part of Swedencare will provide superb synergy and bring fantastic opportunities to expand more rapidly into the UK and European Markets,” he said.

Good numbers

Both companies seem to be performing well in recent times.

Swedencare announced a few days ago that in the first 9 months of 2022, it earned SEK1332.1 million (€122.5M), an increase of 159% against the same period of 2021. From July to September, the veterinary company increased its net revenue by 119%.

Sales of the British chew company accounted for £2.4 million (€2.7M) from April 2021 to March 2022.