Tech corporations entering the Chinese pet market

The value of the Chinese pet market is estimated to be over ¥200 billion (€25.3B/$27.7B), second after the United States. As domestic pets, the country’s population of cats and dogs exceeds 100 million. Following a surge of products in the pet tech market, it has garnered recognition from multinational pet players who seek to tap into its growing market potential.

Automatic pet feeders

Panasonic entered the Chinese pet market last June with its automatic pet food and water feeders. Earlier this year, the multinational also introduced a pet drying cabin to the market.

“Panasonic introduced pet solutions in China to support a growing market for pet dietary and pet hair care products and will continue to evaluate product line expansion with targets to grow 21% year-on-year,” a company spokesperson says GlobalPETS.  

The Japanese conglomerate aims to provide dedicated family solutions that enrich pet parents’ lives and support the health of their pets and companions. 

Other electronics multinationals like Xiaomi have recently entered the Chinese pet industry with its Smart Pet Feeder for cats and dogs.

Pet hair and allergens 

South Korean companies like Samsung and LG also introduced appliances to help households with pets. In the Chinese market, Samsung’s BESPOKE series offers vacuum cleaners and washers with smart features to remove pet hair and allergens. LG introduced its new washer series with a separate 2 kg drum that allows pet parents to wash their clothes and dog blankets separately but at the same time to avoid cross-contamination.

Singaporean hardware manufacturer Dyson also sports a portfolio of vacuum cleaners and air purifiers to combat fine pet hair, dander, allergens and pet odor. 

American company Whirlpool also answered the problem concerning pet hair with its Maytag brand’s Pet Pro laundry system last year.