The Pack plans European expansion for 2025
The British pet food brand has increased its subscription-based customers and online sales in the first half of 2024.
London-based The Pack plans to launch a new line of dried food and pet treats in January 2025 after posting a 39% performance increase between January and July 2024.
Co-founder Damien Clarkson tells GlobalPETS that the company is actively working on distribution agreements to expand into the European Union.
In H1 2024, the company generated £60.2 thousand ($78,4K/€72K) in sales, with an average order value of £31.46 ($40/€37.59).
Recharge subscriptions – allowing online shoppers to purchase products on a recurring basis – constituted the majority of the company’s revenue, generating £30.8 thousand ($40K/€36.8K).
Sales from the online store amounted to £27.7 thousand ($36K/€33K), a 127% increase against the same period in 2023.
Ongoing crowdfunding
The B Corp-certified business began crowdfunding mid-year, aiming to raise £100 thousand ($130.2K/€119,5K) to support its expansion efforts. So far, 50% of the target has been secured.
In 2023, the pet food company secured £835 thousand ($1M/€997.6K) to develop an oven-baked dried food product and expand its market presence in the Benelux and Nordic regions.
(Photo credit: The Pack)
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