These are the countries that spend the most on pet toys

A global survey conducted by GlobalPETS and Loop reveals that American pet parents are the biggest spenders on pet toys, with 28% spending $100 (€85.05) or more on toys last year. This year, 1 in 5 have already spent the same amount so far. 

They are followed by Canadian pet parents, 23% of whom spent $100 (€85.05) or more in 2024, with 1 in 8 reporting similar spending levels this year.

On the flip side, the lowest spenders are in Brazil, where almost half (48%) spent less than $25 (€21.27) on pet toys in 2024 (growing to 50% so far in 2025), followed by the UK with 44% (increasing to 51% in 2025) and Mexico with 36% (jumping to 45% this year). 

Spending habits

Notably, over 1 in 5 Brazilian pet owners did not purchase pet toys in 2024. Interestingly, despite being the biggest spender the previous year, nearly 18% of American pet owners reported never buying pet toys during the year.

On average, in 2024, pet owners in Brazil, France and Mexico bought toys 2 to 3 times, while Canadians and Americans purchased more than 6 times. In the UK, most pet owners buy their pets two to three times or more than 6 times a year.

When asked how often they intend to purchase pet toys in the next 12 months, most pet owners across all countries note that they plan to buy about the same amount. However, 18% of French pet owners say they expect to purchase less frequently, while 24% of Brazilian owners intend to buy more often.

Preferences

When it comes to toy preferences, 75% of Brazilian dog owners favor chew toys, while 77% of cat owners prefer scratcher toys.

In Canada, 74% of dog owners prefer squeaky toys, while 64% of cat owners favor catnip toys. In France, balls are the top choice for both dogs and cats, with 63% of dog owners and 62% of cat owners preferring them.

Meanwhile, in Mexico, 90% of dog owners prefer chew toys, and 81% of cat owners opt for teaser wands.

In the UK, 64% of cat owners favor catnip toys and teaser wands, while 63% of dog owners prefer balls. Lastly, in the US, 80% of dog owners opt for squeaky toys, and 68% of cat owners prefer teaser wands.

Attention to quality

Durability remains a top priority for pet owners across all countries. Notably, faster wear and tear was cited as the most common reason for replacing pet toys.

In Brazil, Canada, France, the US and the UK, many pet owners replace toys simply to try new types, while owners in Canada and Mexico cite pets losing interest.

For safety reasons, some pet owners also avoid specific toys. For instance, 60% of Brazilian dog owners avoid marrow bones, 63% of Canadian owners avoid rawhide bones and 53% of French dog owners avoid stuffed plushies.

In the UK, 69% of dog owners avoid rawhide bones, followed by 65% in the US and 45% in Mexico.

For cat owners, one-third of Brazilians and French, as well as 38% of Mexicans, avoid laser toys. Meanwhile, 48% of US owners avoid string toys, followed by 31% in Canada and 21% in the UK.