These are the latest pet acquisitions in the UK
Pets Choice, Assisi Pet Care, Vale Pet Foods and RDCP make strategic moves. GlobalPETS has more.
In recent weeks, UK-based pet market players have each completed deals spanning grooming, accessories, natural treats and premium ingredients.
Mikki
Pet food manufacturer Pets Choice has acquired the Mikki pet grooming and accessories brand from Interpet.
“This is another fantastic acquisition for Pets Choice of the extremely well-established Mikki brand as we continue our drive into product premiumization,” says Tony Raeburn, CEO of Pets Choice.
“We look forward to welcoming new customers to Pets Choice, as well as offering these brands to our extensive and loyal customer base, further consolidating our position as a leader in the pet care industry.”
The acquisition of Mikki aims to strengthen Pets Choice’s footprint in the premium sector, aligning with its ongoing growth strategy.
Assisi Pet Care
British pet food maker Assisi Pet Care has acquired Kennelpak’s dog treat brand Yakers to expand its portfolio and strengthen its position in the natural pet treats segment.
With the addition of Yakers, Assisi Pet Care’s portfolio now has 6 brands, including Maced, DogWay, Hollings, HiLife and Pet Munchies.
“It’s a brand that has not only pioneered a category but captured the hearts of pet parents across the UK,” says Chris Melander, CEO of Assisi Petcare. “We’re proud to build on its remarkable legacy and look forward to expanding its reach, innovating with purpose and continuing to deliver natural, health-focused joy to dogs everywhere.”
Yakers’ chews are a Himalayan-inspired brand by Kennelpak, a UK-based wholesaler and retailer of pet products and services since 1974.
Vale Pet Foods
Leicestershire-based Vale Pet Foods has acquired a majority shareholding in pet accessories firm Poppy + Ted. Financial details of the deal are undisclosed.
The acquisition will expand Vale Pet Foods’ footprint beyond food and supplements to pet accessories. As part of the deal, Poppy + Ted’s Founder Paige Welch will remain with the business and take on the new role of Head of Brand and Marketing for the group.
“She will play a pivotal role in steering the creative direction and customer engagement strategy for both Poppy + Ted and Vale Pet Foods as we grow under one unified vision,” says Luke Chapman, Founder of Vale Pet Foods.
DJL Petfoods Ingredients
RD Capital Partners (RDCP), a privately held investment conglomerate from London, has completed the acquisition of Nottingham-based DJL Petfoods Ingredients (DJL), a supplier of premium pet food ingredients and raw materials in the UK.
The acquisition aligns with RDCP’s strategy to expand its portfolio and support DJL’s growth into new markets and product lines.
DJL supplies over 50 products to major pet food manufacturers and retailers and is known for its 92% customer retention rate. Founded in 2017 by Duncan Lancaster, he will retain a shareholding and continue as CEO.
“It is very much business as usual, and mostly about backing the existing business plan the DJL management team, specifically Duncan Lancaster, have been working on,” says Sameer Rizvi, CEO of RDCP.
He also emphasizes the importance of leveraging RDCP’s broader network to generate greater revenues and attract new clients, both nationally and internationally, while DJL continues to operate under its existing brand and management. “DJL Petfoods is a strong brand, and we plan to change absolutely nothing,” Rizvi states.
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