These pet entrepreneurs earned a spot on the Inc. 2025 Female Founders 500

Each year, Inc. Magazine highlights top women entrepreneurs who are leading successful businesses and making an impact in their industries by recognizing female founders based on their leadership, innovation and the growth of their companies. This year, women in the pet industry were celebrated for their achievements.

Scenthound

Jessica Vogel, Co-Founder of Florida-based membership-based dog grooming franchise Scenthound, has been included in the list for her leadership in the pet wellness sector. The jury recognizes her commitment to enhancing employee skills and innovating subscription services in the pet industry.

“Being named is an incredible honor, but it’s truly a reflection of the amazing team and franchisees who bring Scenthound’s mission to life every day,” she says.

Under her leadership, Scenthound has seen 63 new franchise agreements and 46 Scenters opening in 2024. This growth contributed to a 78% increase in system-wide revenue and more than one million dog appointments completed.

With a female-majority corporate team and over 50% of its franchise owners being women, Scenthound is committed to empowering women in the pet industry.

The company was also recently recognized on Franchise Business Review’s 2025 Top Franchises for Women list.

Vogel is working on further expansion for the brand, with plans to open more than 300 locations across 26 states in the U.S. in the coming years.

Wagmo

Christie Horvath, the Founder and CEO of New York-based Wagmo, a pet insurance and wellness company, was included. She was recognized for “expanding offerings of customizable pet wellness plans, winning the 2024 Benefits Trailblazer Award for Best Lifestyle Solution and nearly tripling their B2B annual recurring revenue in 2024.”

“Proud to be included in Inc. Magazine’s 2025 Female Founders 500 list with a remarkable group of entrepreneurs redefining business leadership,” Horvath states.

We Feed Raw

We Feed Raw’s Co-Founder and Chief Brand Officer, Amy Zalneraitis, also appeared on this year’s list. Her South Carolina-based company specializes in raw food pet diets, particularly for dogs.

Zalneraitis was recognized “for delivering more than 10 million healthier dog meals and achieving triple-digit growth in the expanding raw pet food industry.”

Brutus Bone Broth

Co-Founders of meal topper brand Brutus Bone Broth have been include on this year’s list “for transforming a family-owned dog food brand into a market leader, expanding dog food toppers into 10,000 retail locations.”

Kim Hehir is the brand’s Co-Founder and President, and her sister, Sue Delegan, is Co-Founder and Chief Executive Officer.

The company’s broth, which is produced to benefit pets’ overall health, is made in a human-grade facility in Minnesota and co-packed in New York.