This pet brand just closed a long-term partnership with a top tennis tour
The aim of this collaboration is to unite sports and pet care, inspiring a healthier lifestyle for both pets and their owners.
Purina’s pet food brand PRO PLAN has teamed up with the ATP Tour, the global governing body of men’s professional tennis, in a deal that will extend over several years.
This collaboration will elevate the product’s brand visibility at key ATP Tour events, including the Barcelona Open Banc Sabadell, Swiss Indoors Basel and the Nitto ATP Finals in Turin.
The partnership aims to inspire pet owners to treat their pets with the same level of care and dedication as top athletes bring to their sport. Purina PRO PLAN will engage with tennis fans, players, and pet owners to offer expert advice on maintaining pet health and well-being through pet nutrition.
Pet care for tennis fans and athletes
The partnership will provide many ATP players access to expert nutrition advice and super-premium products. Purina PRO PLAN will be featured across ATP’s social, editorial and digital channels throughout the year.
“Tennis is considered to be one of the healthiest sports in the world, so partnering with ATP is the perfect match for Purina PRO PLAN – a brand that is dedicated to high-quality nutrition to help pets live healthy lives,” notes Fabio Degli Esposti, Head of Marketing at Purina Europe.
The partnership also reflects Purina’s emphasis on responsible pet ownership and pet health awareness.
“We’re proud to welcome on board another partner that’s leading the way in their industry. Partnering with Purina PRO PLAN allows us to connect with fans in a fresh way while helping players take the best care of their pets’ nutrition,” says Daniele Sanò, ATP’s Chief Business Officer.
A growing trend in sports-pet partnerships
Purina is not the only pet player with high-profile sports partnerships. In recent times, firms like Mars Petcare, Chewy, Nulo, Zippy Paws and Josera have also aligned with professional sports organizations to increase their reach within the pet-loving community.
Chewy, for example, has developed partnerships with the NBA. Similarly, Nulo’s collaboration with athletes showcases their shared focus on health and well-being.
These partnerships also provide brands a platform to connect with passionate sports fans who are dedicated pet owners.
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