TikTok Shop sells nearly one million pet products in a month in the US

TikTok Shop is gaining traction in the pet care sector on both sides of the Atlantic. Although growth varies between markets, data from the US and UK shows that the platform is benefiting from products with viral potential and changing consumer purchasing habits.

US sales accelerate

Pet supplies sold through TikTok Shop in the US generated $30.1 million (€26 million) in revenue between July and August, representing month-over-month (MoM) growth of 34.5%. The figures are tracked by market research and data analytics platform SmartScout.

During this period, approximately 955,500 units were sold across nearly 49,000 products. The average price was $44.44 (€38.50), although this figure masks considerable differences between product categories, with prices ranging from less than $10 (€8.70) for toys to $999 (€865.30) for automatic machines.

Seasonal products gain traction

Dog and cat accessories generated the highest monthly revenue, at $6.7 million (€5.8 million), driven by toys and feeding supplies. The category also recorded monthly growth of 61.9%.

Seasonal demand appears to have contributed to some of the strongest increases. For instance, revenue from carriers and travel supplies rose by 195%, while water bottles and fountains also recorded higher demand.

Other categories experienced growth as well, including nursing supplies and feeding mats.

Litter and furniture

Waste, hygiene and litter products ranked second in monthly revenue, generating more than $6.2 million (€5.4 million) and recording growth of 56.6%. Litter and litter boxes accounted for 80% of this revenue.

Furniture ranked third, generating $4.1 million (€3.6 million) in monthly revenue. Popular products include beds, sofas and mats, as well as scratching pads and posts, cages, crates and playpens.

Grooming and food

Grooming ranked fourth, with $3.9 million (€3.4 million), driven particularly by combs and brushes, clippers and hair removal products.

Food completed the top five, generating $3.2 million (€2.8 million) in monthly revenue. Dog treats accounted for almost 70% of sales in this category.

The platform also tracks products for other types of animals within its pet supplies categories. Farm animal and poultry supplies lead in revenue, generating approximately $1 million per month. However, reptile and small animal products recorded the strongest monthly growth, at 510% and 228%, respectively.

UK sales surge

In the UK, TikTok Shop pet care sales grew 60% in 2025, with one pet product reportedly selling every 15 seconds, according to the platform.

Creators are an important driver of this growth. They generated £2 million ($2.7 million/€2.3 million) in commissions last year by publishing videos showcasing products, demonstrating their features and explaining their benefits.

Live shopping events and the arrival of more brands have also supported the platform’s performance. Pet-focused live shopping hours increased by 50% between January and November 2025.

The momentum has continued into 2026, according to ByteDance, TikTok’s parent company. For example, Mars increased its sales by 454% MoM in May, while Swedencare recorded 40% growth in dental care revenue over the same period. Pet food brands Barking Heads and Meowing Heads also reported a 35% increase.

According to TikTok, the hashtag #dogfood has accumulated 572,000 posts, while #catfood has surpassed 825,500 posts. Overall, the use of pet supplies hashtags has increased by double digits over the past six months.

The platform adds: “Reflecting a growing interest in pet supplements, hygiene and health, consumers are increasingly turning to trusted creators and brands for transparency and education in these areas.”

Growth in both markets reflects the opportunities offered by social commerce, as more companies invest in the platform and explore its potential to convert product discovery into sales.