Top 10 industry trends 2019

Top 10 industry trends 2019

What can be expected as the most important trends in the pet industry in 2019?

Phillip Cooper, a pet industry expert has consulted for some of the best and biggest pet industry leaders. The fastest-growing pet businesses are taking advantage of these trends:

FOOD

Consumers don’t want traditional pet foods. They want healthy ingredients and they want to understand the ingredients list. They are opting for more fresh, frozen and made-to-order diets for their pets. These products cost more and consumers are trading up.

ONLINE PRIVATE BRANDS

Amazon and Chewy.com are promoting their own brands to disrupt the market and eliminate middleman margins. Other smaller, niche players are likewise creating brands with their own identity.

TREATS 

Pet parents feed their pets 8-10 treats a day and the trends in which treats are succeeding are following the same trends as pet food.

TECHNOLOGY

We are seeing pet services and conveniences developing along the lines of services for people. Just as with people, the smartphone has enabled this change.

INCREASED SERVICES

There is more attention being paid to pet grooming, pet care, pet transportation, pet hotels and many others.

END OF LIFE

There are a great deal more products and services for pets as they age and pass away. Palliative services for terminally ill pets, pet cemeteries and cremation, grief consulting are some examples.

AVAILABILITY

Mass merchants, grocery and even dollar stores are adding premium pet foods and other products so that it’s available at many more points of distribution than ever before.

DTC 

The direct-to-consumer trend has reached the pet industry in a big way. Many brands are following their human product counterparts and selling products without going through a traditional multi-brand retailer.