UK startup Biscuit Pet Care raises €3.4 million in seed funding

The London-based company helps pet parents with the health and well-being of their four-legged friends and are rewarded for doing so.

In just 9 months since its launch, the platform gained 50,000 users, collaborated with 30 partners, including major brands such as Adidas, Waitrose, and Tesco, for cash rewards.

Biscuit Pet Care Co-Founder Claire Greenyer stated that the registered users are “committed to investing in the health and well-being of their dogs while earning rewards for doing so.” Up to now, users have earned £150,000 (€170,000) through Biscuit rewards.

Points are awarded as ‘Biscuits’ for walking dogs and participating in other health aspects, such as “adhering to flea and worm treatments.”

Biscuit uses a “proprietary algorithm” to customize and aid each “dog’s needs based on age and breed.” It also gives dog parents a recommended “amount and length of time” to walk their dogs.

2023 outlook

Having surpassed its first year’s targets in 9 months, the enterprise is now entering the “scale-up phase” and intends to double the team and the users by the end of 2023.

“The traction we’ve seen in the first 9 months is very encouraging and instills confidence in the pet well-being program we’ve delivered to date. Further investment, when sought, will help us to build on our early success and ensure we achieve the longer-term vision for Biscuit,” Claire Greenyer told GlobalPETS.

Biscuit is currently only accessible to dog owners in the UK, but longer-term plans may see services extended to other regions. “Our focus to date has been rewarding owners for the physical activity of their dogs and completing the first of our well-being badges for the regular application of flea and worming treatment and microchipping,” added Greenyer.

The pet care app also plans to introduce more elements later in the year, such as adding new well-being badges.