United States Pet Market Outlook Report 2019-2020: Biggest Players Fully Embrace an Omnichannel Approach

This isn’t entirely new – online sellers of pet products have been advancing for the past decade. But only in the past few years have the biggest players fully embraced an omnichannel approach, going all out both in physical stores and online.

Brick-and-mortar-based big-box retailers are revamping to Amazon-proof their business by focusing increasingly on veterinary services (Petco adds Thrive and PetCoach, PetIQ opens clinics in Walmart stores); acquiring and/or building out online operations (PetSmart acquires Chewy; Petco acquires PupBox.com, PetCoach.com, and PetInsuranceQuotes.com); and launching omnichannel initiatives including click-and-collect, same-day delivery, and loyalty programs. 

 

Taking a cross-sector view of this dynamic and challenging landscape, U.S. Pet Market Outlook, 2019-2020 delivers actionable predictions and recommendations designed to guide pet marketers, retailers, service providers, and investors across the full scope of this market.

Non-food pet supplies are also feeling a cross-over effect as e-tailers look to expand further beyond food, in part through a new generation of high-tech and Internet/Bluetooth connected products including pet trackingand monitoring devices. Also evolving with the technological times are the veterinary and non-medical pet care services fields, with app- and cloud-based technologies connecting pet owners with service providers online, as with online platforms for veterinary assistance like Petco’s PetCoach and Vet24seven’s AskVet, and with Rover and Wag!’s app-based pet walking and in-home boarding services. 

Innovative growth strategies have become essential in this omnichannel, boundary-crossing environment, particularly as dog ownership rates, a key driver in the last decade of market growth, have begun to dip.

For further information click here.