Unlocking a €10 Billion market: Why ExpoZoo 2026 is a must-attend event

France: A dynamic and resilient petcare ecosystem

France stands out as one of Europe’s most dynamic and resilient petcare markets. With a total market value estimated at nearly €10 billion, it is driven by premiumisation, rapid innovation, and the evolving expectations of modern pet owners.

For international brands, manufacturers, and distributors, the French petcare industry offers robust growth opportunities.

More than 60% of French households own at least one pet, equating to nearly 27 million dogs and cats across the country. Market growth is currently being shaped by the rapid development of premium and functional pet foods, natural grooming products, pet tech, accessories, and pet wellbeing services.

For international players, France represents a unique landscape: a mature market that also functions as an innovation-driven ecosystem in transformation.

The B2B gateway to the French petcare market

To tap into this booming sector, ExpoZoo – Paris Animal Show 2026 has firmly established itself as the leading B2B trade event for the petcare industry in France.

The event serves as a central hub, bringing together manufacturers, innovative brands, distributors, retail chains, and key decision-makers under one roof.

What to expect on the show floor

Featuring more than 300 French and international exhibitors, ExpoZoo enables professional visitors to directly engage with the future of the industry. Attendees will have the opportunity to:

• Discover product innovations across pet food, accessories, pet tech, and services. (Explore ExpoZoo’s full offerings here)
• Connect directly with influential French and European distribution networks.
• Identify high-potential emerging brands
• Gain a deeper understanding of the complex structure of the French pet retail landscape.

Meet industry leaders and innovators

Visitors will be able to meet and network with a wide array of internationally recognised brands. Exhibiting companies include industry stalwarts such as Royal Canin, Martin Sellier, Eukanuba, Foolee, Brit, Almo Nature, Carnilove, Biogance, Ferribiella, Fur Love, Hunter, Inaba, Wash Dog Machine, Von Barf, and Pidan, alongside numerous innovative startups shaping the future of pet care. (View the full list of partners here)

A dedicated B2B conference day

To support international professionals in understanding the specificities of the French market, ExpoZoo 2026 is hosting a B2B Conference Day on Friday, March 13, 2026, designed for retail decision-makers, specialised chains and independent pet stores.

Morning – Understanding the French Petcare Market & Its Ecosystem

• 10:30 – 11:00 | The French Petcare Market: FACCO–Odoxa Barometer 2025 & Early Signals for 2026
  Stéphanie Roux – FACCO
  A strategic overview of market size, growth dynamics, consumer behaviour and key trends.
• 11:15 – 11:45 | “Pet-Friendly Cities” Label: How Local Policies Shape the Pet Retail Ecosystem
  Jean-Pierre Barnaud, Mayor of Chennevières-sur-Marne & Igor Sémo, Mayor of Saint-Maurice
  Insights into how public policies on animal welfare and pet-friendly cities influence pet ownership habits and retail opportunities.
• 12:00 – 12:30 | Selling Cat Products in France: Turning Advice into In-Store Commercial Performance
  Sandie Décortiat – Éduchateur
  Understanding French cat owners’ expectations and how in-store advice drives conversion and loyalty.

Afternoon – Retail Best Practices & Store Performance

• 14:30 – 15:00 | Efficient In-Store Marketing: How to Save Time and Improve Execution
  Élodie Lambert & Anthoni Meunier
• 15:15 – 15:45 | Designing Canine Spaces That Enhance Customer Experience and Drive Sales
  Ariane Lefebvre – Archi Dog
• 16:45 – 17:15 | The Future of Pet Store Sales Advisors: Skills, Customer Expectations & Store Performance
  Jean-Michel Michaux & René Michaud – Istav / Prodaf

Accelerate Your Business Growth

Ultimately, ExpoZoo positions itself as a true business accelerator. Whether you are looking to foster high-quality industry meetings, secure lucrative commercial partnerships, or find your market entry point into France, ExpoZoo 2026 is the essential catalyst for growth in the European pet sector.