US pet food industry boosted by $1.4 million USDA grant

The Pet Food Institute (PFI) has secured a $1.4 million (€1.3M) boost for its global outreach from the US Department of Agriculture’s (USDA) Market Access Program (MAP). This funding will promote US-made pet food in key international markets throughout 2025.

The 2025 initiative will focus on 18 countries across 10 regions, including Brazil, China, Mexico, South Korea and the Middle East. 

Earlier this year, the PFI received $1.65 million (€1.5M) from the Department of Agriculture’s Regional Agricultural Promotion Program (RAPP) to boost American businesses abroad. 

Since 1993, the PFI has used MAP to extend the reach of American pet food, helping export $2.5 billion (€2.3B) worth of products in 2024 alone. In early 2024, PFI was awarded $1.3 million (€1.2M) from the USDA to promote the “benefits of complete and balanced U.S.-made pet food to consumers.” 

Emerging markets

In addition to increasing the visibility of US pet food in international markets, this funding enables PFI to tap into emerging markets where the demand for high-quality pet food is on the rise. 

Countries such as Brazil and China have seen a growing middle class that is becoming more conscious about pet health. 

“This funding will enable PFI to continue its commitment to promoting complete and balanced U.S.-made pet food to consumers around the world to help cats and dogs live long, healthy lives,” says Nat Davies, PFI’s Vice President of Business Operations and Programs. 

“PFI’s Market Access Program aims to boost U.S. pet food and treat exports through marketing and promotions, improving local veterinarians’ knowledge in pet nutrition and partnering with rescue groups to enhance animal welfare.”

Maximizing ROI

According to the USDA, for each dollar invested in expanding export markets through MAP and similar programs, US agricultural exports increase by more than $24 (€22.13). 

The program is driven by in-country representatives who offer insights into local consumer preferences and pet food trends, which help PFI tailor its marketing strategies. These representatives also work closely with local veterinarians to build their knowledge of pet nutrition.