VAFO’s Pooch & Mutt acquires gut health player BIOME9
GlobalPETS has learned that the Czech group plans to fully integrate the London-based company into its European portfolio in the long term.
British pet food manufacturer Pooch & Mutt has acquired BIOME9, specializing in gut health analysis and science-backed dog supplement plans. This at-home kit allows dog owners to gain insights into their dog’s gut microbiome.
“I am incredibly proud of the work our team has done to establish BIOME9 as the market-leading microbiome analysis platform,” says BIOME9 Founder James Cox. “VAFO’s global reach and resources make them the ideal partner to scale BIOME9’s impact.”
Czech pet food producer VAFO Group , that acquired Pooch & Mutt in July 2023, aims for the full integration of BIOME9 and make its services available to all customers.
“In 2025, we plan to launch the solution exclusively in the UK, BIOME9’s home market. The following year, we intend to expand its availability to pet owners across the European continent,” admits a company spokesperson to GlobalPETS.
Continued innovation
Founded in 2023, BIOME9 has established itself in the canine microbiome analysis sector. The company identifies imbalances in dogs’ gut health and provides personalized supplement plans to address their needs.
By incorporating BIOME9’s expertise, Pooch & Mutt aims to offer more precise nutritional recommendations, helping pet owners make informed decisions about their dogs’ well-being.
“We’ve always believed in giving pets what they genuinely need because we genuinely care,” says Paul Dennison, CEO of Pooch & Mutt, adding that incorporating the company will position them better to give customers “tailored advice as well as products that ensure dogs” health needs are supported, allowing them to thrive.”
As awareness of gut health’s role in overall pet well-being grows, Pooch & Mutt is strengthening its offering with research-driven solutions. Integrating BIOME9 helps the company provide targeted nutritional support, reinforcing consumer trust and advancing the science of pet care.
Latest VAFO acquisitions
At the beginning of 2024, German pet food producer Allco Tiernahrung became a complete subsidiary of VAFO after joining operations in 2017, with the aim of increasing its foothold in the European premium pet food market.
This also led the company to buy out the majority share of Austrian manufacturer PetCo in September 2024.
It also expanded in the Nordics with the acquisition of Finnish pet food producer Dagsmark Petfood. VAFO plans to invest around €10 million ($10.3M) over the next 2 years to develop its production capacity.
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