VEP and partners acquired De Haan Petfood (The Netherlands)

Value Enhancement Partners (“VEP”) and partners have acquired 100% of the shares of De Haan Petfood, producer of premium canned petfood based in Nieuwkoop, the Netherlands. Eddy Nijhof has been appointed as Managing Director of De Haan Petfood following the acquisition. The previous management, Jolanda Ahles and Leo Hoogervorst, will remain involved over the next year to support a smooth transition.

Eddy Nijhof has a long track record in the pet food industry. He was Managing Director of Scholtus Special Products, a Dutch manufacturer of snacks and treats for dogs and cats, and country manager for Tolsa, a supplier of cat litter.

“De Haan has served quality petfood to a wide range of international customers for over 50 years. Our goal is to invest in De Haan to enable it to expand its customer base and product range, as we have done successfully in Scholtus.” says Eddy Nijhof.

Bjørn van Knippenberg, partner of VEP: “We are enthused to enter the petfood sector again together with Eddy Nijhof, following our successful collaboration in Scholtus. We believe that De Haan’s unrelenting commitment to quality has served it and its customers well and we believe that that commitment offers a strong foundation for future growth”