Versele-Laga expands Hungarian operations with new production line

The Belgian pet food manufacturer will target nutrition for small mammals and birds.
Versele-Laga has opened a new unit and warehouse at its facility in Csévharaszt, 46.5 km from Budapest.
The new infrastructure, officially inaugurated in June, features new mixing lines that will expand the company’s product range and increase production capacity to meet the rising demand for pet food in Europe.
The facility will also focus on the pet segments, small mammals, birds, farmyard animals and pigeons.
“This expansion is more than just an infrastructure project – it is a strategic response to the growing demand for quality products and innovation in our markets, and a show of confidence in our Hungarian team,” says the Deinze-based company, 23 km west of Ghent.
Earlier this year, Versele-Laga expanded its avian nutrition portfolio by acquiring Spanish bird food company Psittacus Catalonia.
New features
The new addition to the facility features a 65-meter-high production tower with a floor area of 270 square meters, as well as storage capacities of 5,000 tons in silos and 2,500 tons in the tower.
Versele-Laga also integrates modern technologies for cleaning and sieving grains and seeds, along with three new mixing lines for product groups such as pigeons, birds and small mammals.
In addition, the facility features 1 kilometer of expanded transport systems that connect all components into a single integrated unit, along with 52 kilometers of cables and 3,000 contact points for advanced programmable logic controller (PLC) control.
A PLC is an industrial digital computer used to automate and control machinery, processes or production lines.
100,000 products
The Hungarian facility currently supplies over 100,000 products, which are carefully selected and shipped daily across Europe. These products include a fat ball winter meal for garden birds, produced in-house using an original recipe.
The production plant also mass-produces up to 25 million snack sticks annually for birds and small mammals, coated with seeds, egg and honey.
