Vietnam’s pet market: Growth opportunities & market access

Vietnam’s pet industry is evolving alongside changing consumer expectations, expanding retail channels and growing demand for specialized products and services. As pets become increasingly integrated into family life, demand is extending beyond basic nutrition to include premium pet food, supplements, healthcare, grooming, accessories and other pet-care solutions.

According to VyanS Intelligence, Vietnam’s pet care market was valued at approximately US$95 million in 2025 and is projected to reach US$165 million by 2032, with a compound annual growth rate (CAGR) of 8.21%. Meanwhile, Euromonitor International estimates Vietnam’s pet population at 32.7 million in 2025, reflecting the growing potential of the country’s pet industry, supported by a consumer market of over 100 million people.

These developments create potential opportunities for international businesses across the pet care value chain, from finished-product brands and equipment manufacturers to ingredient suppliers, OEM/ODM providers and service solution companies.

Market growth and emerging trends

According to Mordor Intelligence, Vietnam’s pet food market is estimated at US$180.8 million in 2027 and is forecast to reach US$257.6 million by 2032, representing a compound annual growth rate (CAGR) of 7.34% from 2027 to 2032.

Consumer research also points to changing attitudes toward pet ownership and care. According to TGM Research’s APAC Pet Care Insights 2026, 79% of respondents aged 18–65 surveyed in Vietnam’s major cities own a pet, while 55% of Vietnamese pet owners surveyed intend to increase their pet-care spending over the next three years.

Together, these trends indicate potential for businesses offering products and solutions that respond to evolving expectations around pet nutrition, health and wellbeing. As the market develops, product quality, specialized formulations and credible product benefits may become increasingly important differentiators.

Opportunities across the pet industry value chain

Specialized nutrition and wellness products are among the categories worth watching. Mordor Intelligence forecasts Vietnam’s pet nutraceuticals market to grow from US $3.78 million in 2026 to US $7.03 million by 2032, representing a CAGR of 10.90%.

While the segment remains relatively small, its projected growth may create opportunities for international brands specializing in supplements and functional nutrition, as well as OEM/ODM contract manufacturers, raw material suppliers and businesses with expertise in ingredients, formulation and processing technologies. Companies offering veterinary healthcare products and other specialized pet-care solutions may also find opportunities as product needs diversify.

For these businesses, Vietnam represents a market worth exploring not only for finished-product sales, but also for potential manufacturing partnerships, ingredient supply and product development opportunities.

Distribution will also be an important factor in market development. Mordor Intelligence estimates that specialty stores accounted for 72.46% of Vietnam’s pet food market value in 2026, highlighting the importance of specialist retail. Veterinary clinics and professionals, importers, distributors and e-commerce platforms also play roles in product access and consumer engagement.

Understanding these channels and building relationships with relevant local partners can help international businesses assess market demand, identify suitable routes to market and develop their Vietnam market-entry strategies.

Accelerating market entry with Petfair Vietnam

Market growth alone cannot guarantee commercial success without a proper access strategy. To build a solid market presence, global enterprises need to connect directly with key stakeholders, including importers, distributors, retail chain representatives and veterinary professionals. Among various approaches, face-to-face networking remains the core foundation for building trust and securing long-term distribution agreements.

This demand for standardized commercial connectivity serves as the catalyst for specialized trade exhibitions to play a decisive role. As the leading B2B trade exhibition for the pet industry in Vietnam, Petfair Vietnam acts as a strategic bridge, convening a powerful network of over 300 exhibiting enterprises from 25+ countries and regions, and is projected to attract more than 12,000 trade visitors.

A testament to the effectiveness of commercial connectivity at the event, up to 90% of exhibitors expressed satisfaction with the quality of trade visitors, 84% are willing to recommend the exhibition to partners and 82% plan to return for participation.

Covering a broad range of pet-industry segments, the exhibition welcomes international brands, manufacturers, OEM/ODM providers, raw material suppliers and solution providers looking to engage with Vietnam’s developing pet market. Industry seminars, networking activities and business connection opportunities provide additional ways for participants to exchange insights and explore potential partnerships.

Businesses can explore further detailed insights into market entry strategies in Vietnam here.

---

About the event

• Petfair Vietnam 2027 – The 4th International Trade Fair for the Pet Industry in Vietnam  
• June 23–25, 2027   
• Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam