Virtual Petindex proves to be a success
Hundreds of visitors logged on to the UK’s first virtual trade show, Virtual Petindex, over its two live days from 14-15 June. The online event, organised by the Pet Industry Federation, was the first of its kind for the UK pet industry and was sponsored by eBay UK Ltd.
Visitors had the opportunity to browse over 60 stands from the UK and overseas, from countries such as Canada, Germany, New Zealand, Switzerland; and to watch webinars in the ‘auditorium’, which was packed throughout the live show days with talks, panel discussions and grooming demonstrations.
Visitors can continue to access the Virtual Petindex platform to browse stands and watch the webinars for the next 30 days. Exhibitors will therefore continue to benefit from being on the platform even though the live show has ended.
In addition, each exhibitor has also received a detailed breakdown of the visitors who visited their stand over the course of the live event; and will receive a full report and visitor analysis tailored to their stand, once the platform closes completely on 15 July.
Nigel Baker, Chief Executive of the Pet Industry Federation, said: ‘We have been really pleased with the success of Virtual Petindex and the support shown to the event by exhibitors who threw their weight behind this inaugural trade show. The experience has been a huge learning curve for us, as well as the exhibitors, and although it was not without some teething issues, the cost-effectiveness of this type of show, and the detailed information gained from visitors to the show will ensure that the virtual trade show has a strong future.