Voff appoints new CEO to drive the company’s expansion

The European producer of natural premium pet food believes that Kristiansen’s experience and expertise make him the right person to lead the firm’s next phase of growth. 

Voff chairman Asbjørn Hyldgaard commented that he expects Voff “will continue to thrive in its expansion journey” under the new leadership. 

On his part, Kristiansen noted that in a short span of time, Voff has undergone an “impressive journey and built up a strong platform” to establish Europe’s premium natural pet food segment.

 “Leveraging my previous experience, I look forward to joining the team and expanding the business through organic growth and acquiring leading brands to establish the company as the leading consolidator in the European natural pet food market,” he added.

Career highlights

Kristiansen has held several leadership roles across large consumer goods corporations as well start-ups. 

Prior to joining Voff, he served as CEO of the fashion brand Esprit. He also worked as CEO of companies such as clothing firm New Look and office supply company Staples. He also worked as deputy CEO of Bestseller Fashion Group in China and as Managing Director of Asia Pacific at Lyreco, a distributor of office supplies.

Kristiansen’s career highlight also includes being the Executive Chairman of Hofmann, a German provider of frozen products, and a board member of Nordic consumer goods manufacturer Orkla.