Walmart and Supermarkets are top retailer choices for buying cat litter in omnichannel
With online shopping drawing an increasingly large share of shoppers, litter marketers have seen the benefits of making their products available in a range of channels and facilitating consumer purchases needs.
Among cat owners who purchase litter, Walmart tops the list as a cat litter destination, with 37% having purchased litter there in the past 12 months, reveals Packaged Facts survey data. Walmart is also the most popular outlet for cat food purchases, at a significantly higher rate (47% of cat owners).
Supercenters and mass merchandisers, such as Target and Kmart, are another channel preferred for litter purchases, with a quarter of cat owners buying their litter there, compared to a third purchasing cat food.
Cat owners are also likely to purchase litter at the supermarket/grocery store, which is the second-most preferred channel for cat food purchases. Other outlets with a significant percentage of cat litter purchasers include
PetSmart, Petco, other pet superstores, wholesale clubs, and online—all of which attract a notable percentage of cat food purchasers.
Packaged Facts survey results also reveal a general trend towards cat litter purchases being more spread out along the retail spectrum than food purchases. This is possibly due to cats being more finicky about food choices and certain retailers being more likely to stock the desired foods.
Additionally, litter may be more likely to be picked up during other shopping trips, in retailers where pet foods may not be in high supply (such as convenience stores and hardware stores).
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