Wellness Pet Company to introduce for the first time “trendy” plant-based pet food recipes
The announcement from the Massachusetts-based manufacturer arrives amid rumors that the company plans to go public later in the year.
The pet food maker acknowledges that pet parents are interested in serving a plant-based human diet to their pets and announced the launch of its first plant-based pet food recipes.
Selected new products from the Wellness® and WHIMZEES® by Wellness® brands will feature sustainable protein sources and more variety for varying pet ages and life stages.
Wellness Pet Company aims to put a focus “on meeting the health needs of pets and the evolving interests of next-generation pet parents.”
“We’re committed to innovation that exceeds the demand for scientifically-proven health outcomes and to crafting natural foods and treats that support a long-lasting shared life of wellbeing,” said Dr. Danielle Bernal, Veterinarian with Wellness Pet Company.
The announcement arrives days after Bloomberg published that the company is planning to go public “sometime this year.” According to this media outlet, the company seeks over $600 million in the IPO. “That would give the company a value of around $2.5 billion,” it reads.
Wellness Pet Company did not comment on a request from GlobalPETS.