Whisker marks new era in smart cat care with next-generation litter-robot launch

Whisker, founded in 2000 by inventor and pet parent Brad Baxter, is a US-based company known for connected pet care products such as Litter-Robot® and Feeder-Robot. Headquartered in Auburn Hills, Michigan, and Juneau, Wisconsin, it employs more than 600 people and has sold over 2 million robots worldwide. In recent years, Whisker has expanded its production capacity and continues to invest heavily in engineering and R&D to support future product development.

New generation of automated litter boxes

The company introduced its most advanced automatic litter box lineup to date: Litter-Robot 5 Pro, Litter-Robot 5, and Litter-Robot EVO. The launch also includes a suite of new intelligent technologies as part of its expanding smart pet ecosystem – PetTag and the Whisker+ membership – designed to enhance visibility, personalize tracking, and provide deeper behavioral insights.

Built on insights from over 2 million robots sold globally and decades of pet care innovation, this new generation goes beyond cleaning to deliver a more personalized, connected experience for pets and their people.

“At Whisker, we’re focused on improving everyday life for pets and their people,” said Jacob Zuppke, President and CEO of Whisker. “With Litter-Robot 5 Pro and our expanded product line, we continue to evolve automated pet care as part of a broader, integrated ecosystem supporting cat care across waste, food, and water. Our growing team of more than 100 engineers and product specialists is committed to advancing innovation in this space.”

The new portfolio of products is equipped with the foundational features Litter-Robot is known for – automatic cleaning, odor control, useful insights, and seamless app connectivity – along with groundbreaking capabilities that set each new model apart: 

• Litter-Robot 5: The latest generation of Litter-Robot is designed for multi-cat households seeking advanced performance and maximum convenience. It features Whisker’s proprietary new WasteID™ technology, which distinguishes between feces and urine for smarter behavior tracking and optimized cleaning. Combined with a new waste distribution system, Litter-Robot 5 delivers odor control like never before.
  
• Litter-Robot 5 Pro: Whisker’s most advanced Litter-Robot model to date, designed for pet parents seeking the highest level of insight into their cat’s bathroom behavior. Offering all of the Litter-Robot 5 capabilities, the Litter-Robot 5 Pro also features two built-in AI-powered cameras – one forward-facing camera that uses facial recognition to distinguish between cats in multi-cat households and one interior-facing camera that provides a clear view of the litter bed. Together, these cameras enhance activity tracking, help detect changes in routine, and enable more personalized insights, all tracked in the Whisker app.
• Litter-Robot EVO: The most compact and affordable model in the lineup, Litter-Robot EVO offers foundational Litter-Robot features in a streamlined, space-saving design ideal for smaller homes, apartments, new cat parents, or homes with one to two cats. 

Smarter tools

For the first time, Whisker is also introducing a broader connected care suite, giving pet parents smarter tools to monitor their cats, stay connected, and personalize care across devices:

• Whisker+ Membership: Compatible with all Litter-Robot devices, Whisker+ unlocks advanced insights such as daily activity summaries, enhanced bathroom tracking, and more. These features help pet parents identify patterns, monitor changes, spot issues early, and better understand their cat’s behavior over longer periods of time. All Whisker product owners will continue to enjoy the standard insights available in the free Whisker app. For those looking to take their monitoring to the next level, Whisker+ offers even more robust analysis of a cat’s habits.
• PetTag: This water-resistant, RFID-powered tag fits most cat collars and enables Pro users to unlock smarter, individualized care for each cat. Fitting on nearly any cat collar, PetTag supports features like LostPet, which helps locate missing pets more easily, and enhances device recognition households with similar looking cats.
  

For additional information, see the full product ecosystem here.