Why Zoomark is the must-attend event for the global pet industry in 2027

Taking place at BolognaFiere from 11th to 13th May 2027, the event confirms its role as one of the most relevant international business platforms for the pet food and pet care sector.

More than a traditional trade show, Zoomark is evolving into a continuously active ecosystem where business, innovation, and networking extend well beyond the exhibition days.

According to Pascale Sonvico, Show Office and Sales Manager, market confidence is already exceptionally high: “More than 60% of exhibition space has already been confirmed. The 2027 edition aims to exceed 1,500 exhibitors and attract over 33,000 highly qualified visitors, building on the +23% growth recorded in the previous edition.”

A show built on innovation and continuity

One of Zoomark’s key strengths is its ability to balance continuity with innovation. The 2027 edition will once again feature its established special areas, each dedicated to a specific segment of the pet industry value chain.

• Factory will focus on the production ecosystem and supply chain, including raw materials, packaging, machinery, and services.
• Next will serve as a hub for startups and high-tech companies, fostering networking between innovators and international investors.
• Atelier will showcase excellence and craftmanship in pet fashion, beauty, and design.
• Aqua Project will highlight aquariums, terrariums, and related accessories.
• Pawfect! will be dedicated to grooming and pet wellbeing professionals.

At the core of the event, Pet Vision will continue to act as a market observatory for emerging trends. For 2027, it will be further enhanced through the involvement of retail professionals, who will contribute to identifying the most innovative products and solutions shaping the category.

Expanding market perspectives

A significant innovation for 2027 is the introduction of “Beyond”, a new special area dedicated to memorial care and end-of-life services for companion animals. This addition reflects a broader industry evolution, where pet care increasingly extends to services addressing the full lifecycle of companion animals.

The exhibition layout will also expand with the introduction of Hall 37, further optimising the overall structure and supporting the continued growth of the event in terms of exhibitors and product categories.

Thematic pathways and educational programme

The three guided thematic pathways introduced in 2025 — Italian Style, Tech for Future, and Greenmark — have been confirmed for 2027. Developed in collaboration with key partners, including the Pet Sustainability Coalition, they have been further refined to offer visitors a more structured and targeted exhibition experience.

In addition, Zoomark will host multiple stages across the halls, featuring a rich programme of talks and events dedicated to the most relevant trends and dynamics shaping the pet industry, both in Italy and internationally.

Strengthening global business connections: welcome to the Buyer Program

Internationalisation remains a core pillar of Zoomark’s strategy. Supported by ITA/ICE, the Buyer Program will be further expanded in 2027 to attract highly qualified international buyers from key distribution channels, including specialised retail, grocery retail, e-commerce platforms, and wholesale organisations.

The program is designed to maximise the efficiency and quality of business interactions during the event. Selected buyers will benefit from a structured journey that supports targeted matchmaking with exhibitors based on specific product interests, market focus, and business objectives.

A dedicated digital platform will enable participants to pre-schedule B2B meetings before arriving in Bologna, ensuring that time at the fair is used effectively and strategically. This will be complemented by the support of a specialised Incoming Team, which will facilitate alignment between demand and supply.

Streamlined access and improved visitor experience

Alongside its business-oriented initiatives, Zoomark 2027 continues to invest in improving accessibility and the overall experience for exhibitors and visitors. Planning your stay in Bologna is fostered through a dedicated Hotel & Travel section on the official Zoomark website, which provides structured assistance for accommodation and travel arrangements.

Special agreements with hospitality providers ensure a wide range of accommodation options at preferential conditions for international guests. In addition, discounted travel solutions are available through partnerships with major railway operators, including Italo and Frecciarossa high-speed trains, helping to simplify access to the exhibition centre from both national and international destinations.

These services are designed to remove logistical barriers and allow participants to focus fully on networking, product discovery, and business development during their time at the event.

A growing global ecosystem

Zoomark’s international footprint continues to expand, reinforcing its role as a global connector for the pet industry. Alongside the launch of PetBridge Powered by Zoomark, a new B2B event scheduled in Mumbai in November 2026, the organisers aim to build a strategic bridge between the rapidly growing Indian pet market and international industry players.

It’s time to reserve your space!

For industry professionals, Zoomark represents far more than a key date in the trade fair calendar. It is an evolving international platform that reflects market transformation, supports business development, and fosters meaningful connections across the global pet industry.

In an increasingly interconnected market, Zoomark 2027 stands out as a strategic destination to understand industry dynamics, anticipate trends, and build long-term business relationships.

With demand already growing and exhibition space rapidly filling up, now is the time to secure your presence and reserve your space at Zoomark 2027: Become an exhibitor at Zoomark