Wiggles acquires pet care startup Capt Zack

With the acquisition, Wiggles’ first move forward is to expand its expertise and knowledge in this sector and strengthen its position among pet owners who prioritize their pet’s health and well-being.

Founder and CEO Anushka Iyer told GlobalPETS this would ultimately drive innovation in the pet grooming industry and help the company to deliver value in the hygiene and grooming space for pet parents.

Wiggles is also set to expand its product offerings with Capt Zack’s expertise in natural pet grooming products. The Mumbai-based firm offers pet care products across hygiene, food and treats, grooming, beds, and toys for dogs and cats.

360-degree ecosystem 

Through the acquisition, Wiggles aims to create a 360-degree pet care ecosystem.

“By combining the expertise of both companies, we can enhance our R&D capabilities and develop innovative products that cater to evolving customer needs. This will only strengthen our position as a committed partner in pethood and support our goal of becoming a leading player in the pet care industry,” said Iyer. 

Capt Zack Founder Mohit Lalvani added that the future of the category is “exciting and filled with innovation. We look forward to working with Anushka and the team as we march towards building India’s first holistic pet care ecosystem.”

Wiggles, founded in 2018, has raised $6.5 million (€5.9M) to date. The company raised $5.5 million (€5M) in a funding round in 2021 led by Anthill Ventures.