ZooRoyal partners with Medivet to bring vet care to pet stores across Germany

Through its Berlin-based subsidiary, the veterinary services provider Medivet will be present in select ZooRoyal stores. These locations are scheduled for launch across Germany over the next few years and feature integrated veterinary practices.

The physical expansion plan of the former online retailer was announced in March 2025, with a focus on urban locations starting in 2026, following a 2-year testing period with 4 physical stores in Hamburg.

Retail and vet care

The strategic partnership between ZooRoyal and Medivet has been tested in 2 pilot stores in Stellingen and Elmshorn, in the greater Hamburg area. “The successful pilot locations already confirm how well the interaction between the specialist store and the veterinary practice works. We will soon be spreading this concept nationwide,” the retailer says in a LinkedIn post.

According to Marcel Bersch, Managing Director of ZooRoyal, the plans also include animal first-aid courses, theme evenings and on-site personal advice.

Company backgrounds

Founded in 2008, ZooRoyal currently offers a portfolio of 12,000 products online across aquatics, dogs, cats, small animals, ponds and birds. It has been a part of the German-based retail and tourism conglomerate REWE Group since 2014.

ZooRoyal also owns several private label petcare brands, including ZooRoyal, Moon Ranger, ZooRoyal Minkas Naturkost, ZooRoyal Charlys Naturkost and ZooRoyal Tigrooo.

Medivet is a veterinary care provider, operating in the UK, Germany and Spain with more than 500 branches and 26 24-hour veterinary centers. For the full year ending 30 April 2025, Hecate Holdco, the parent company of Medivet, reported £398.7 million ($506M/€467M) in revenue, down 2.4% year-over-year.

During the same period, the group acquired 2 veterinary practices in France for £1.1 million ($1.4M/€1.3M). In June and July 2024, the company also raised an additional £80 million ($102M/€94M) in capital from existing investors.