Consumer insights

A new survey reveals that owners value trustworthy ingredients and are willing to try innovative options when backed by vets or good reviews.

As pet ownership continues to grow at a steady pace, households in the country are showing new patterns of spending, care and brand loyalty.

American owners are shopping for pet food frequently and increasingly online, while Canadian pet parents are buying less often and prefer brick-and-mortar stores.

As the competition intensifies, brands that manage feedback strategically can gain an edge in visibility, credibility and conversion.

A recent survey reveals how much consumers rely on online assessments posted by previous buyers – do they trust them and how do they affect purchasing decisions?

New data shows steady consumer activity, rising order values and strong performance from groceries, pharma and pet supplies.

Younger consumers, rising search interest and strong cat-category growth are reshaping how brands approach the occasion.

As the younger populations of the Gulf states become more plugged in to global innovation, they have an increasing interest in securing what’s best for their pets.

As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.

The next step in gut health isn’t just about better ingredients – it’s about unlocking the insights to be found within the microbiome.