Consumer insights

New data shows steady consumer activity, rising order values and strong performance from groceries, pharma and pet supplies.

Younger consumers, rising search interest and strong cat-category growth are reshaping how brands approach the occasion.

As the younger populations of the Gulf states become more plugged in to global innovation, they have an increasing interest in securing what’s best for their pets.

As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.

The next step in gut health isn’t just about better ingredients – it’s about unlocking the insights to be found within the microbiome.

Despite widespread awareness of potential benefits, recent research shows significant variations in the use of this type of complementary pet nutrition across different countries.

Despite a lack of comprehensive data, industry experts anticipate the pet market in this area expanding significantly beyond traditional retail in the coming years.

Multivitamins might still lead the segment due to their convenience, but targeted, herbal and natural options for dogs and cats are increasingly sought after.

Owners remain willing to spend more on premium products tailored to their pets’ comfort – despite the durability of this market being tested by inflation and discount marketplaces.

After being acquired by retail giant Woolworths, it’s an exciting time for the South African pet chain as it takes advantage of the group’s formidable network to boost brand visibility.