Consumer insights

Survey reveals consumers have issues with how pet food is described

Survey reveals consumers have issues with how pet food is described

Over the past few years, the information provided on pet food labels has evolved significantly, driven by a demand for transparency and detailed product information. Can research tell us how manufacturers might best address customer doubts?
Is cultivated meat the future of pet food?

Is cultivated meat the future of pet food?

Following regulatory approval in the UK last year, several companies are poised to launch products featuring alternative meat proteins in the near future.