Europe

A government advisory body is reviewing rules on veterinary medicines, bird ownership and animal transport, while EU import measures add pressure to the industry.

Pet food and supplies prices stabilized or declined in most European and American markets, while veterinary services registered slight increases.

Data shared with GlobalPETS shows that sales in the country have risen by nearly a third, while more than 2,000 brands compete in some subcategories.

Positive volumes supported the division after slight organic sales declines in the first half of the year.

MPM Products, PetAg, Maev, Go Raw and PAWD Drinks are among the companies to have received third-party recognition for their business practices.

The platform complements direct relationships with major suppliers while giving smaller and local brands another route to pet parents across Europe.

Real internal growth for Purina accelerated to 4.3%, while pricing turned positive as the category gained market share across regions.

Political recognition and circular-feed initiatives are strengthening the case for alternative proteins, but regulatory bottlenecks still stand in the way of scale.

The PPWR is transforming compliance into a broader business challenge that involves data, suppliers, governance and costs.

As Europe enforces stricter recyclability and recycled-content requirements, the industry needs to balance cradle-to-cradle principles with safety, shelf life and operational demands.