Europe

GlobalPETS rounds up the latest partnerships adopted by pet brands across the world to increase their market reach.

The Finnish pet retailer aims to strengthen its position in the Baltic market.

The German pet retailer has been recognized for its marketing efforts.

The partnership focuses on advancing research to incorporate animal-free collagen in pet and human foods.

Pet players continue investing in production sites, signaling robust industry growth and strong future demand.

The anticipated milestone, driven by a strategic merger with PetXL, will begin with cost-saving initiatives and managerial restructuring.

Zoomark introduces Atelier, a new area dedicated to showcasing the industry’s premium products, from pet fashion to personalized gourmet food.

Gaston’s e-commerce and physical store operations aim to enhance the group’s specialized offerings for pet owners.

The Austrian pet tech company aims to accelerate US growth and launch operations in Mexico.

All transactions are strategically aimed at expanding portfolios and securing market access to drive growth within the industry.