Greece

The in-house brand pet food sector is flourishing – particularly in Europe where it often registers higher shares of the market compared to other product categories.

A closer look at how this Greek retailer is planning to grow from 12 to 100 stores.

Some 4 out of 10 people in Greece own at least 1 pet. But what else does research tell us about pet parents in the country?

As the Greek pet market flourishes, Perfect Pet stands out as a beacon of success. Its journey begs the question: What sparked this remarkable growth?

The Swedish pet care firm describes 2023 as a “year of consolidation” in its newly released annual report.

Since its first show in 2004 Pets Today ΕXPO has managed to establish itself as a “must-be” event for all players of the Greek pet industry.

The Greek retail chain with 80 stores has been acquired by private equity investor BC Partners.

The natural way – premium, natural cat litters  Although foremost a technical clays company, Greek-based Geohellas also specialises in  the production of premium quality, clay cat litter. Sourcing from its own reserves – one of  the largest attapulgite and bentonite deposits in Europe – the company processes over  100 million kilos of clay every year.

‘Falling down is not a failure. Failure comes when you stay where you have fallen,’ said the Greek philosopher Socrates over 2000 years ago. How has this century’s economic downturn in Greece affected the pet care market?

We highlight Bulgaria, Greece, Hungary, Romania and Turkey. How are these different pet markets developing and where do the opportunities lie for those looking to enter them?