Ingredients

The category is growing faster than the traditional mainstays of pet foods, driven by ingredients that claim to offer health and sustainability benefits.

An easier path to cleaner mouths may come not from tougher chews or more brushing, but from nutrition that reshapes the oral ecosystem.

This pet care segment is expected to continue to grow strongly over the coming decade. Key drivers include natural ingredients, probiotics and a focus on preventive care.

New research points to the role of insect meal in supporting dogs’ skin barrier and antioxidant defenses.

Product expansion, cultivated meat, investment and new legislation are driving growth and innovation across the Southeast Asian market.

Organizations in Europe and the US appoint new executives to guide policy and industry strategy.

The insect player received €18 million to expand its capacity to 2,500 tons of protein powder per year.

Mühldorfer, Dr. Clauder, ADM, THE PACK and Lesaffre are joining forces to expand production capabilities and broaden market reach.

The Australian Industrial Hemp Alliance urges the government to clarify rules for hemp use in pet nutrition.

If marketers sharpen their value proposition and innovate across health, convenience and feeding strategies, this category can hold – and even expand – its position.