Innovation Showcase
Wildcuts and Krunch range: Nutrient-dense diets at every life stage
Valour Pets Global Pte Ltd. (Singapore)
UC-II® undenatured type II collagen
Lonza Capsules and Health Ingredients (United States)
Flavoured Himalayan chews
Himadriyati Food Products (India)
Sweeties – creamy sticks for cats and dogs
Zolux SAS (France)
PetFast Strips
Zoeuticals LL (United States)
PetFoodie chunkies for dogs and cats
Q-Petfood BV (Nederlands)
Cheeky dog toys – the strongest and safest dog toy
Cheeky SAS (France)
Transform by-products into premium bites
DANA Technology A/S (Denmark)
SoftCat Yucca – the new star in the SoftCat family
Schulze Heimtierbedarf GmbH (Germany)
Functional Pet Treats
ADM (United States)