North America

Despite contributing over a fifth of the group’s total sales, Purina posted a single-digit decline, driven by weak performance in dog food.

The company registered a sharp decline in revenue and profitability in 2025, pressured by public buyout attempts.

While dog and cat food exports declined due to tariffs and economic uncertainty, states considered raising fees and enacting new regulations affecting the sector.

Younger consumers, rising search interest and strong cat-category growth are reshaping how brands approach the occasion.

The industry gathering in Istanbul highlighted how innovation, data and shifting pet owner behaviors are shaping the future of the pet sector.

Despite widespread awareness of potential benefits, recent research shows significant variations in the use of this type of complementary pet nutrition across different countries.

Environmentally conscious growth is being propelled by both legislation and economic necessity, and savvy companies are focusing on innovative ingredients, better designed packaging and more resource-efficient operations.

A PETS International analysis shows that pet-related price increases have been particularly steep in Brazil, the UK and Australia over the past 10 years.

Over the past decade, pet care has undergone a remarkable transformation, with a surge in innovative products for everyday use driven by a booming sector and digital advances.

The American company’s 6% decline in net sales was partially offset by a return to growth in the Global Pet Care segment.