Pet care

Dogs continued to dominate the sector, accounting for more than 80% of the market in 2025.

Younger workers are more likely to factor their pets into employer decisions, but older generations are also taking animal welfare into account.

The population of insured pets grew by a high-single-digit percentage last year, with dogs continuing to account for the vast majority.

From vet services to DTC expansion, both players are reshaping their strategies to win higher-value customers.

Omni Pet, Vetic, and FirstClub secure fresh capital to scale manufacturing, veterinary networks, and quick-commerce platforms.

Non-prescription medicine is also expected to boost performance, especially with high rates of tick infections.

Players are gaining recognition for customer service leadership, supported by training programs and digital innovation.

The rules establish harmonized identification systems and clarify obligations for owners, breeders and sellers over the coming years.

Despite growing interest in pet wellbeing, both pet parents and brands remain uncertain about the most effective long-term approaches to managing joint health.

Innovafeed, Travv, Golden Child, Petwealth and Meatly recently secured funding for insect protein, AI diagnostics, nutrition, at-home testing and cultivated meat.