Private label

TRANSAVIA will produce private-label pet food from poultry by-products, targeting export markets.

The impact from the company’s private-label exit is expected to continue through the first half of FY2026.

Despite inflationary pressures and supply-chain challenges, thousands of new offerings still launch in the sector each year. And their ability to stay the course rests on whether they can respond to evolving customer needs.

The segment is outpacing the broader dog food category, as major retailers and brands launch new lines to meet rising consumer demand.

Combining scientific insight with soft chew technology, the private label manufacturer gives brands a competitive edge in pet wellness.

Nearly €4 million has been invested into adding energy monitoring, solar panels and recyclable packaging lines.

The pet food maker expanded its wet food capacity and added 20,000 new distribution points in the US.

The Thai pet food manufacturer secured a private-label deal in the US and new product shipments to Europe.

The in-house brand pet food sector is flourishing – particularly in Europe where it often registers higher shares of the market compared to other product categories.

Private label is being pushed to new heights by changing consumer expectations. Which main trends are driving this shift?