Private label

Combining scientific insight with soft chew technology, the private label manufacturer gives brands a competitive edge in pet wellness.

Nearly €4 million has been invested into adding energy monitoring, solar panels and recyclable packaging lines.

The pet food maker expanded its wet food capacity and added 20,000 new distribution points in the US.

The Thai pet food manufacturer secured a private-label deal in the US and new product shipments to Europe.

The in-house brand pet food sector is flourishing – particularly in Europe where it often registers higher shares of the market compared to other product categories.

Private label is being pushed to new heights by changing consumer expectations. Which main trends are driving this shift?

How does a heritage player stay competitive in Europe’s private label market?

Allana Group will invest over $20 million in a new facility in the country’s 11th largest state.

The new state-of-the-art facility signals the company's ambitions to lead in the competitive European pet food landscape.

Declines in private label and co-manufactured products drive a drop in segment revenue.