Serbia
Petmall expands into eastern Bulgaria with new stores
One of Bulgaria’s largest pet retailers is moving beyond the capital, adding new locations nationwide.
Has junior pet food hit a ceiling?
Puppy and kitten products – both dry and wet – seem to have claimed all available shelf space, even in developing markets. Is there still room for growth?
“We are looking to enter a sixth country in 2026”, Timo Tervo, CEO, Pet Network International
Entrepreneurial by nature, the Croatian omnichannel retailer is keen to take advantage of all platforms that can bring it closer to its customers.
M&A in the pet industry heats up with strategic deals
Veterinary services, pet treats, and online retail dominate the investment landscape this summer.
Eastern Europe: VAFO and PNI complete key acquisitions
Both deals aim to expand regional footprints and strengthen market presence. GlobalPETS has the details.
Country report Serbia: A rising star on the global pet map
With the Serbian economy – and its pet segment – experiencing exponential growth, the country seems to have unlocked the secrets to export success.
Italian Inn-Flex completes acquisition of Serbia’s Papir Print
The packaging firm acquired a Balkan competitor to expand its regional holdings.
Pet Network welcomes ex-Musti’s Matti Salmi to the management board
The Croatian retailer, which operates more than 140 stores in the region, seeks to reinforce its market-leading position in South-Eastern Europe.
Italian packaging company opens new plant in Serbia
IPV PACK inaugurated its first branch outside of Italy to expand its footprint into new markets and in anticipation of an increase of demand.
It all started with one pet shop…
A mix of retail and wholesale, with a focus on love and care for pets, is proving a winning combination for Edvard Varda’s UNCONDITIONAL and ZOOCITY businesses in Croatia, Slovenia and Serbia.