Spending habits

A recent survey reveals how much consumers rely on online assessments posted by previous buyers – do they trust them and how do they affect purchasing decisions?

New data shows steady consumer activity, rising order values and strong performance from groceries, pharma and pet supplies.

Younger consumers, rising search interest and strong cat-category growth are reshaping how brands approach the occasion.

As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.

Despite widespread awareness of potential benefits, recent research shows significant variations in the use of this type of complementary pet nutrition across different countries.

Despite a lack of comprehensive data, industry experts anticipate the pet market in this area expanding significantly beyond traditional retail in the coming years.

A PETS International analysis shows that pet-related price increases have been particularly steep in Brazil, the UK and Australia over the past 10 years.

Multivitamins might still lead the segment due to their convenience, but targeted, herbal and natural options for dogs and cats are increasingly sought after.

Owners remain willing to spend more on premium products tailored to their pets’ comfort – despite the durability of this market being tested by inflation and discount marketplaces.

Europeans are buying items online more often and across a wider range of product categories, including pet supplies.