Supplements

Longer cat lifespans and better diagnostics are driving growth in the supplement category, with innovation focusing on convenience and advanced formulations.

Major players, including Suziria Group, APC and Mars, are opening new facilities worldwide to expand production and accelerate innovation in the pet sector.

Despite widespread awareness of potential benefits, recent research shows significant variations in the use of this type of complementary pet nutrition across different countries.

Multivitamins might still lead the segment due to their convenience, but targeted, herbal and natural options for dogs and cats are increasingly sought after.

Walmart campaigns and internal Amazon management are contributing to lower Q4 margins, with the 2026 forecast showing a sales lift.

Why probiotics are taking center stage in pet food, plus a practical example.

Cruz Verde plans to consolidate the business and further roll out nationwide. The company’s President shares more with GlobalPETS.

Reliance, Mankind and Tata 1mg aim to make pet food more accessible for consumers.

Digitail, nextProtein, Marleybones, Muttley Crew, Pawsible Ventures, The Cat Health Company and Lil Luv Dog are raising millions to expand globally.

While some brands struggle to win new customers online, those with a balanced approach thrive.