Supplements

Despite widespread awareness of potential benefits, recent research shows significant variations in the use of this type of complementary pet nutrition across different countries.

Multivitamins might still lead the segment due to their convenience, but targeted, herbal and natural options for dogs and cats are increasingly sought after.

Walmart campaigns and internal Amazon management are contributing to lower Q4 margins, with the 2026 forecast showing a sales lift.

Why probiotics are taking center stage in pet food, plus a practical example.

Cruz Verde plans to consolidate the business and further roll out nationwide. The company’s President shares more with GlobalPETS.

Reliance, Mankind and Tata 1mg aim to make pet food more accessible for consumers.

Digitail, nextProtein, Marleybones, Muttley Crew, Pawsible Ventures, The Cat Health Company and Lil Luv Dog are raising millions to expand globally.

While some brands struggle to win new customers online, those with a balanced approach thrive.

Pet supplement brand Zesty Paws contributes 14.7% of total group revenue. GlobalPETS learns more.

The recent acquisition of SmartEquine from Covetrus gives the online retailer access to subscription-based horse supplements and nutrition.