Supplements

Reliance, Mankind and Tata 1mg aim to make pet food more accessible for consumers.

Digitail, nextProtein, Marleybones, Muttley Crew, Pawsible Ventures, The Cat Health Company and Lil Luv Dog are raising millions to expand globally.

While some brands struggle to win new customers online, those with a balanced approach thrive.

Pet supplement brand Zesty Paws contributes 14.7% of total group revenue. GlobalPETS learns more.

The recent acquisition of SmartEquine from Covetrus gives the online retailer access to subscription-based horse supplements and nutrition.

Combining scientific insight with soft chew technology, the private label manufacturer gives brands a competitive edge in pet wellness.

An easier path to cleaner mouths may come not from tougher chews or more brushing, but from nutrition that reshapes the oral ecosystem.

This pet care segment is expected to continue to grow strongly over the coming decade. Key drivers include natural ingredients, probiotics and a focus on preventive care.

Angelcare, Big Creek Foods and dsm-firmenich have recently expanded their operational capacities in the North American market.

Acquisitions and Amazon-driven sales lifted the Swedish pet player’s revenue in the third quarter of 2025.