New Delhi-headquartered Heads Up For Tails (HUFT) has chosen Singapore to expand its footprint internationally, with the opening of a 500-square-foot store in the Great World City shopping mall.
“Our expansion into Singapore represents a major step forward for Heads Up for Tails,” says HUFT founder and CEO Rashi Sanon Narang.
The new location features more than 1,000 premium products that have been “meticulously” curated to meet the needs of Singapore’s pet parents.
The company is currently working on omnichannel distribution for the Southeast Asian country and is expected to launch its e-commerce platform this month. Furthermore, HUFT expects to launch a second location in Singapore by the end of 2024.
According to Forbes India, the company generated ₹312.8 Crore ($37.4M/€34.4M) in revenue in its fiscal year (FY) 2023.
Supply partnerships
HUFT received “significant interest” from other countries in the region, such as Indonesia and Thailand. Retail operations are not a priority, but it will focus on forming supply partnerships for distribution across Southeast Asia.
“This will allow us to expand our brand presence and reach new markets,” admits Narang.
GlobalPETS learned that the Indian pet retailer is also looking for joint venture partners for the United Arab Emirates (UAE).
The latest articles
Japanese pet owners rely on friends’ and family’s opinions when choosing a pet
According to a new survey, these opinions are more important than advice from specialized pet stores or vets.
Will Drools become a unicorn company by 2027?
The Indian pet brand has been included in an index that tracks startups likely to reach a valuation of $1 billion or more.
Pet food manufacturer reigns supreme at the German Brand Awards
Pets Nature’s cat brand, Lucky Lou, has been recognized for its high credibility and market differentiation.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.