Japanese pet owners rely on friends’ and family’s opinions when choosing a pet

New research undertaken by insurance player WDC concluded that one-third (33.6%) of pet parents in Japan reported choosing their dog for its appearance. Around a quarter (24.6%) selected their dog because of its personality.

22.3% of respondents chose a pet that was easy to care for, followed by recommendations from friends or family (21.3%).

The opinions of friends and family were the leading information source when picking a pet (39.3%), followed by the Internet (22.3%), pet shop staff (17.3%) and advice from veterinarians and other experts (14%).

Purchasing channels and food

According to the June survey of 300 pet parents, more than 3 out of 10 (31.3%) pet parents in Japan acquired their dogs through pet shops, while 20% were given them by a friend or family member.

Shelters (16.3%) and breeders (14%) are shown to be less popular channels.

37% of the respondents chose commercial dog food, though 35.6% admitted having a particular preference.

Organic or natural pet food labels were preferred by 7%, while homemade food was the choice for 4.6% of dog owners in Japan.

Respondents reported the Shiba Inu as the most popular dog breed, with a 22% ownership rate. This was followed by mixed-breed dogs (19.3%), Toy Poodles (13.3%), Chihuahuas (10%), Pomeranians and Golden Retrievers (3.3% each).