The Nutriment Company (TNC) has acquired PETMAN, a raw pet food company based in Wuppertal, North Rhine-Westphalia.
The deal strengthens the Swedish pet food manufacturer’s position as the leading raw food player in the German-speaking region by combining its “state-of-the-art production capabilities” with PETMAN’s “outstanding eye for new product and customer innovations.”
“PETMAN is a great business that, compared to many other companies in the market, has always had a rigorous focus on customer satisfaction rather than having a purely product-centric mindset,” says TNC’s CEO Anders Kristiansen.
He adds that the business is a good fit for TNC’s vertically integrated operations and manufacturing capabilities.
Becoming a European leader
Earlier this year, TNC scooped up 2 raw pet food players in the UK: Surrey-based Natural Instinct and Scottish Totally Natural Pet Products, aiding its position as Europe’s leading player in the minimally processed pet food space.
This latest acquisition helps the company inch closer to its goal, too. The German company completes TNC’s pet food offerings across all sales channels by expanding its portfolio offerings to raw food, natural treats and supplements
PETMAN, founded in the 1990s, is known for its innovative approach to natural pet food that uses 100% natural ingredients.
The latest articles
Data reveals shifting trends in UK pet products and brands
GlobalPETS analyses a market report on the popularity of pet products and brands in the British pet industry.
Analysis: a new life for food waste in pet food?
Experimental projects in India, Australia and Germany are turning food scraps, meat waste and fungi into pet food.
Hong Kong government celebrates e-commerce shopping festival
Pet care retailers participated in the event to enhance their penetration into Mainland China, the world’s largest e-commerce market.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.