BHJ | Denmark
With power shifting from retailers to digital consumers, the whole idea of one-fits-all is vanishing.
The origin of materials
Today’s pet owners are increasingly conscious about what they feed their pets. They want to know about the origin of the raw materials, understand the processes involved in making the pet food, and they are also interested in knowing whether someone or something was harmed during the process. These demands put an enormous burden on the pet food producers, who are being confronted by growing demands for increased transparency. This is where BHJ comes into the picture.
BHJ is the world’s leading collector and trader of meat and fish raw materials for both wet and dry pet food. The raw materials sourced, processed and delivered make up a large portion of many pet food recipes all over the world. BHJ is here to ensure a lean and efficient stream of raw materials, but also to document the origin and treatment of products. The company has many metrics in place in order to measure, document and trace the supplies at all the stages of the supply chain – from farmer or fisherman, via slaughterhouses, in and out of its own processing plants to fulfilled delivery. In other words, BHJ provides pet food producers with knowledge about products and processes to enable them to meet the growing demand for transparency and compliance with recognized quality standards.
Special demands
Apart from a higher degree of transparency, the younger health- and environmentally-conscious pet owners have special demands as regards specific diets and blends, country/region of origin, sustainability, and animal welfare. Pet food producers rely heavily on their suppliers to be able to meet all these special demands. BHJ follows trends and tries to be as proactive as possible to make sure that it remains the preferred strategic partner for its customers and partners.
BHJ also holds competencies within palatability solutions derived from meat raw materials that provide an appealing meaty flavour for dog and cat food.
Last but not least, BHJ has a team of professional traders in the field of dried snacks, which are sold under private labels.