Dane Creek Capital acquires Wodema

“I am delighted to be announcing the addition of Wodema to the United Raw family,” said Mark Warren, Chairman & CEO of Dane Creek. “Colleen and Wolf have worked tirelessly to create one of the most respected brands of treats and soft chews in Canada and, working with their team, we look forward to expanding the reach of the brand across our pet food and pet supplement operations”.

Wodema operations will continue to be based in Kelowna, B.C. In addition, to support the growth of its own Kettle Craft brand, Wodema will continue to produce other well-known brands, like Jay’s Soft & Chewy products.

“In looking for a buyer for our business, it was important that we find one committed to building on what we have achieved and is also committed to supporting the local community here in Kelowna,” said Colleen Thoma. “After 26 years in business, this is a very big step for us, but one that we are excited to be taking nonetheless. Mark and the rest of the Dane Creek team have made the transition very easy. They have exceeded our expectations. We have no doubt that Kettle Craft will continue to thrive and expand throughout North America. We look forward to seeing their new ideas for Kettle Craft come to fruition.”

Deal details

Wodema is the 19th acquisition or investment made by Dane Creek in the pet industry (including those made via its majority-owned subsidiary, United Raw) since October 2017.

United Raw Pet Foods acquired 93% of the share capital of Wodema.

Other details haven’t been disclosed.