DOG Copenhagen, the young Danish brand of high-quality matching dog harnesses, collars and leashes, is going international – and its growth rates are solid.
Keep it simple!
DOG Copenhagen launched its first basic collection in 2015 and has never looked back since then. The strategy to focus on a limited but carefully thought-out series of high-quality products has paid off. The company’s selection of matching dog harnesses, collars and leashes has quickly gained popularity amongst retailers and end users.
The devil is in the detail
Especially as a young company, one important benefit of focusing on a limited selection of products is the amount of time, dedication, love and devotion that can be put into the development process for every single product, from original idea to final product.
All products launched within the DOG Copenhagen range are carefully designed with this mindset, right down to the fine details that are tested, adjusted and improved to the benefit of all quality- conscious dogs and dog owners. This has resulted in beautifully crafted products, ranging from a leash with on-board stuff sack for convenient carrying of treats and poop bags, to an ergonomic custom-fit harness with dual leash attachments and easy-grab handle.
The majority of the company’s products are sold internationally, including throughout Europe, and DOG Copenhagen is even represented as far afield as Australia, Korea and Japan. Its quick, dedicated and efficient customer service towards distributors, retailers and end users is considered a key factor in the company’s continuous international growth.
The company has just launched a new complementary series of matching dog harnesses, collars and leashes to improve its product mix and additional new colour combinations will soon be included in response to customer requests. A broader range of new products will also see the light of day further down the line, according to CEO Jan Bertelsen: “We have a lot of exciting ideas for future products designed for an active lifestyle with our beloved dogs who are the driving force that motivates us.”
Moreover, expansion to new international markets is considered an important part of the company’s future adventures, and the company is looking for dedicated distributors.
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