Rebranding: Zooplus refreshes its logo

European online pet platform Zooplus has updated its brand identity with a new logo. The new design is claimed to have maintained the “compelling, playful shapes and distinctive eyes” of the original 25-year-old logo while offering a modern and engaging look. 

The rebranding also includes a comprehensive update to the user interface (UI) and user experience (UX) across the website, app and other digital touchpoints.

“The new design is part of an entire array of measures to expand the position of Zooplus as the digital market leader in the pet supplies sector,” a company spokesperson tells GlobalPETS.

The move also aims to reinforce and enhance its unique value proposition to its growing European customer base.

“We have retained what makes us unique while introducing improvements that reflect our growth and future vision,” says Jonas Schultheiss, Chief Marketing Officer.

Strategic evolution?

The development has been termed a “strategic evolution” and is part of a broader strategy to strengthen Zooplus’ position as the pet supply sector’s digital market leader.

“Everything Zooplus does plays into its brand identity and its ambition to remain at the forefront of innovation, set the industry benchmark for personalized customer experiences and offer the best choice of pet supplies and services,” states the spokesperson.

This follows a similar recent move by German pet retailer Fressnapf, which underwent a rebranding earlier in the year.