Exciting rebrand for award-winning pet food brand Naturo

Established by visionary entrepreneur John Mackle in 2010, Naturo epitomizes Mackle Petfoods’ dedication to quality and transparency.

Crafted by Naturo’s team of expert pet nutritionists, each recipe includes a meticulous selection of locally sourced ingredients, where possible, and a strict avoidance of artificial colors, flavors and preservatives.

At the heart of Naturo’s philosophy lies a holistic approach to pet nutrition, focusing on 6 vital nutrients essential for optimal health: protein, carbohydrates, omega oils, prebiotics, minerals and vitamins.

These carefully balanced formulations cater to pets’ diverse needs across all life stages, promoting healthy growth, digestive wellness, coat maintenance and overall vitality.

Naturo’s rebrand

The recent rebranding initiative not only revitalizes Naturo’s visual identity, but also underscores its core values and commitment to pet welfare. By amplifying the brand’s natural ingredients and their many benefits, the refresh aims to resonate with discerning pet owners seeking premium yet affordable nutrition for their beloved companions.

Eva Mooney, Mackle Petfoods’ Senior Marketing Manager, expressed her enthusiasm for the brand’s rejuvenation, emphasizing Naturo’s continued dedication to product excellence:

“Through ongoing collaboration with pet owners and in-house nutritionists, Naturo has enhanced its recipes to further elevate the nutritional profile of its offerings, featuring increased meat content and the integration of yucca and prebiotics to support gut health.”

Naturo’s success

Naturo has not only been the UK’s number 1 natural wet pet food for an impressive 7 consecutive years but has also secured its position among the top 4 wet pet food brands nationwide*.

With an annual global turnover of £30 million ($37.7M/€34.9M), Naturo has emerged as a pet industry success story. Naturo’s reach extends far beyond the shores of the UK and Ireland, with exports spanning across 14 countries globally.

With a workforce of 265 employees across its 2 sites in Moy and Moygashel, Mackle Petfoods continues to drive innovation and set new standards in the pet food industry.

As Naturo’s freshly rebranded products make their way on to the shelves of leading grocery retailers and pet specialist stores, it reaffirms its commitment to providing pets with the nutrition they deserve, setting a benchmark for excellence in natural pet food worldwide.