Farm Company (Italy)

Company identity

“Farm Company’s vision for the future is to constantly broaden its horizons. Our company is going through an important internationalisation process, which involves developing and consolidating strong business relations with our European partners. However, we also want to explore markets beyond Europe. In the future we would like to operate in more distant markets, such as Japan, which we think we will be able to do thanks to the quality and craftsmanship that has always been a primary and distinctive mark of our Italian manufacturing tradition.” That is how Federica Gabasio, Purchasing Manager of the company, sees the future of Farm Company. Young, dynamic and enterprising, Gabasio mirrors the values of the company she helped found in 2006, together with her associate partners.

Nine categories of accessories

“The time to act is now,” adds Silvio Cerruti, head of Farm Company’s sales department. Cerruti, a real people person with a dynamic personality, heads his department with great energy and a strong will. Despite the difficult international economic situation of the past few years, Farm Company has always been able to continue to strengthen its position in the pet industry and the company has successfully distributed their products more and more widely across the country. Independent pet shops and chain stores have found in Farm Company and in their assortment a valid alternative to bigger market players. The company’s diversified appeal, means that they are willing to go that extra mile, to give their products a competitive edge in the market.

Farm Company’s range is divided into nine different categories of specialised accessories for dogs and cats. The catalogue has become an important reference for customers looking for high-quality assortment of useful accessories with an appealing packaging and presentation and a price range affordable for all consumers. Cerruti: “Our items have to convey a sense of energy and freshness. These are the main values that we wish to export to foreign customers.”

Annual innovations

Every year Farm Company offers their customers new product ranges, always with related marketing and point of sale material. Farm Company seeks to provide their customers with compact yet varied product assortments, enabling them to test all their novelties, requiring little space and little money. Since its inception, Farm Company has always worked hard to build a brand that supports their values. Important elements are love of pets and contributing to the relationship between pets and their owners.

“Our team has recently developed a collection of products that draws its inspiration from the idea of sharing life experiences with our four-legged friends. In order to be able to do that, having the right accessories is essential!” Silvio adds, “particularly accessories that enable our pets to join us anytime and anywhere we want them to, safely, freely and comfortably. That’s where the new sports line ‘Free Spirit’ comes from; a collection of products conceived for sharing outdoor experiences with our pets!”