This is how Zooplus wants to strengthen its footprint in Central and Western Europe

Munich-headquartered Zooplus has Central and Western Europe as a top priority for their operations.

The online pet player added a new fulfillment center in partnership with GXO Logistics, which will become the company’s automated e-commerce hub in the Czech Republic. Set up in Bor, the locations lend a parcel fulfillment capacity of 60,000 square meters and carry the full portfolio assortment. 

Numerically, this adds up to a management capacity of 14,000 pet food and supply products, a loading speed of 3 dozen parcels every minute and shipment capabilities to serve 200,000 customers weekly.

“We are enhancing our value proposition to our community of pet parents and are consistently taking another step forward in our journey of creating the ultimate, most convenient pet destination in Europe,” says Joost Bous, Chief Operating Officer at Zooplus.

Zooplus told GlobalPETS that it is in “pole position to shape the future of pet e-commerce and win the growing European pet market.”

The warehouse, which adds to the existing 13 fulfillment centers that Zooplus has across Europe, implements automated height reduction machines to minimize package sizes and enhance transport efficiency to curb its carbon footprint.

GXO’s partnership with Zooplus has helped the e-commerce firm lower delivery costs in the Iberian Peninsula since 2018. 

Zooplus subscription model 

Zooplus has recently launched a subscription model for deliveries of pet food, litter, and treats in Germany and Austria.

“The program allows pet parents to enjoy the peace of mind of having their pet’s everyday needs stocked up. It also offers a high degree of flexibility, including adjusting delivery dates to one’s needs, pausing when being on vacation and adding or deleting articles to the next Zooplus delivery. Additionally, we have included an ‘order-now’ feature for when delivery is required immediately,” comments Chief Product Officer Jim Cruickshank.

According to the company, the new model aims to “elevate customers’ experience and drive further loyalty.”

The subscription, which is expected to roll out across 20 European locations in the near future, currently features Zooplus’ own brand. The company plans to increase its product offering thanks to partnerships with local and international pet brands.